Owned, earned and paid media
In 2009 Forrester picked up on some discussions in social media circles from people such as David Armano and codified the classification of digital media into owned, earned and paid types of media....
View ArticleB2B Social Media Book
Too many social media professionals don’t understand how to market to a cynical business audience. They get lulled into a false sense of security because many B2B (business-to-business) sales look just...
View ArticleBest books about social media
Social media is often the least respected part of the marketing mix. With an internet full of cat pictures and funny home videos it’s easy to see why social media isn’t taken seriously by business...
View ArticleGive your customer a tickle
We are in the middle of the biggest change in business communications since the printing press. The move to mobile email, video calling and social media has made business communications faster and...
View ArticleGrowth Hacking to sell books
One of my friends in New Zealand is a full on growth hacker. He’s done everything from affiliate marketing and pay-per-click to SEO and Adwords. I asked him for a few secret tricks to help promote my...
View ArticleSocial media for business consulting firms
Getting a social media programme started for a professional services firm is surprisingly hard. My book Tickle: Digital marketing for tech companies is focused on technology businesses but professional...
View ArticleNew foreword to Tickle: Digital marketing
Dr Ross Brennan is the author of Business-to-Business Marketing which is the leading international text book on marketing for companies that sell their products and services to other companies. Dr...
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